Herr’s Asks Fans to Find Philly’s Next Favorite Chip Flavor
Grace Mahas — November 11, 2021 — Marketing
References: campaign.rtm
Pennsylvania-based Herr's is launching a new campaign that asks fans to find the city of Philadelphia's next favorite chip flavor. The marketing scheme, dubbed Flavored by Philly, will have fans determine the new exciting flavor offering.
“Philadelphians are passionate about three things — their sports teams, their community, and good food,” said Ed Herr, Herr’s chairman and CEO. “For 75 years Herr’s has made Philadelphians’ preferred snack foods, and we are proud to be surrounded by many other signature Philly foods."
To be eligible to win a year's supply of Herr's chips and a $10,000 donation to a Philadelphia non-profit*, fans will have to submit a flavor idea by December 6 to the online forum and include the name of the flavor, the taste, and the inspiration behind it.
Image Credit: Herr's
“Philadelphians are passionate about three things — their sports teams, their community, and good food,” said Ed Herr, Herr’s chairman and CEO. “For 75 years Herr’s has made Philadelphians’ preferred snack foods, and we are proud to be surrounded by many other signature Philly foods."
To be eligible to win a year's supply of Herr's chips and a $10,000 donation to a Philadelphia non-profit*, fans will have to submit a flavor idea by December 6 to the online forum and include the name of the flavor, the taste, and the inspiration behind it.
Image Credit: Herr's
Trend Themes
1. User-generated Flavors - Companies can engage consumers by launching campaigns that allow fans to create and vote on new product flavors.
2. Hyper-local Marketing - Creating location-specific campaigns, like Herr's Flavored by Philly, can help brands connect with their audience and form deeper relationships.
3. Charitable Partnerships - Pairing product promotions with nonprofit donations can attract socially conscious customers and create positive brand associations.
Industry Implications
1. Food and Beverage - Food and beverage companies can use user-generated flavor contests to promote brand loyalty and innovation.
2. Marketing and Advertising - Advertising agencies can help clients create engaging user-generated campaigns that build stronger customer relationships.
3. Nonprofit - Nonprofit organizations can partner with brands on charitable promotions that increase their visibility and funding.
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