The expression "recharge your batteries" is often uttered in context with some discussion of rest and relaxation, frequently with reference to a leisurely holiday. This Fatale International campaign illustrates this phrase literally, suggesting that visits to its hotels and resorts will increase your energy level.
There is nothing cryptic to this print by the Yehoshua/TBWA advertising agency of Israel, provided you're already aware of the saying. No supportive text has been included and the image simply pictures a closeup of an electronic wall charger with a pair of tiny people standing where the batteries are meant to go. The woman wears a wide-brim had and the man, a Hawaiian shirt. What could be communicated in just four words, the Fatale International campaign cleverly conveys visually.
Wall-Charged Traveler Ads
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