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 Burger King To Launch "Whopper Bars" Burger King is coming up with a “Whopper Bar”. The menu and size of the Whopper Bars will be smaller than a typical Burger King, but they will sell Whoppers not typically available at all times in the chain’s traditional restaurants such as the Western Whopper, the Texas Double Whopper and the Angry Whopper. The Whopper Bars’ look will be distinct from a typical Burger King. Burger King plans to build Whopper Bars in places like casinos, airports and other venues with limited space. Reportedly it is possible that Burger King would offer beer at the Whopper Bars, particularly in some overseas markets where it already sells alcohol. Yoohoo!  The Whopper Bars' look will be distinct from a typical Burger King. Workers will place toppings on the burgers in front of the customers "to put a little more theater into it," Mr. Klein said, representing a shift for a company that has always hidden food preparation from patrons. Early design plans call for the bars to have chrome, wood, exposed brick and plasma-screen televisions with images of fire playing on them to evoke Burger King's flame-broiled motto.
(online.wsj)References: online.wsj, bloggingstocks 1 Comment: on Burger Bars |
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