Harvey Nichols

By: mediterranean - Published:   Updated: Jun 4 2011 • References: arabaquarius.blogspot
What a creative and compelling use of the 'Fashion Statement' concept in the new Harvey Nichols Womenswear and Menswear campaign. The ads really speak for the concept, and the visuals by photographer Jonathan De Villiers are really fantastic. You gotta be careful when you wear his line though, the fashion statement might be so strong as to knock the people around you down.

Implications - The hilarious ads feature models wearing items from the Harvey Nichols collection with a gigantic word or thought bubble protruding from their bodies. The giant bubble knocks men into fountains, women onto the restroom floor and throws people at a cafe almost through a window!

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Concept: Fashion Statement
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Segment: Females, 18-35
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