The 3D Fanta Projection Captures Attention in Dubai

By: Yousuf Baqir - Published: Apr 13, 2011 • References: digitalbuzzblog & youtube
This is a new campaign, launched in Dubai on March 31st, for the Coca-Cola Company brand Fanta. Dubai Mall was transformed with a 3D Fanta projection that was deemed the 'Fanta Chase.'

The Middle East has seen several light shows in recent months; however, this 3D mapping technology manipulating the building architecture was exceptionally received. The regional launch of this campaign is part of a global rollout of the “More Fanta, Less Serious” approach which aims to make the brand fun and attractive to the teen market across 190 countries.

The regional 3D Fanta campaign also heavily focuses across digital platforms and features a Facebook game where you can be one of Fanta characters and win prizes. Stats for Building Facade Games Trending: Older & Mild
Research: 2,518 clicks in 266 w
Interest: > 3 minutes
Concept: Fanta Dubai 3d Projection Mapping
Related: 109 examples / 84 photos
Segment: Males, 18-55
Comparison Set: 40 similar articles, including: projected shop launches, gamer-centric projection campaigns, and building-sized games.