This is a new campaign, launched in Dubai on March 31st, for the Coca-Cola Company brand Fanta. Dubai Mall was transformed with a 3D Fanta projection that was deemed the 'Fanta Chase.'
The Middle East has seen several light shows in recent months; however, this 3D mapping technology manipulating the building architecture was exceptionally received. The regional launch of this campaign is part of a global rollout of the â€œMore Fanta, Less Seriousâ€ approach which aims to make the brand fun and attractive to the teen market across 190 countries.
The regional 3D Fanta campaign also heavily focuses across digital platforms and features a Facebook game where you can be one of Fanta characters and win prizes.
Stats for Building Facade Games
Trending: Older & Mild
Research: 2,517 clicks in 264 w
Interest: > 3 minutes
Concept: Fanta Dubai 3d Projection Mapping
Related: 109 examples / 84 photos
Segment: Males, 18-55
Comparison Set: 40 similar articles, including: projected shop launches, gamer-centric projection campaigns, and building-sized games.
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