This Range of Sauces from Melbourne's Fancy Hanks Boast Retro Labels

By: Rebecca Byers - Apr 28, 2015
References: nevernow.au & packagingoftheworld
Fancy Hanks is a Melbourne restaurant best known for its flavorful BBQ and hot sauces. In order to elevate the brand and create a bottled product line, Fancy Hanks teamed up with design agency Never Now, who produced a colorful range of labels that give the brand a solidified identity.

Championing the house-made, small-batch aesthetic, the set of labels created by Never Now channel a rustic feel that serve as a great warning for the bevy of flavors contained in the sauces.

Served in-house with many of Fancy Hank's menu items, the new bottled range will be sold to customers for home use.

By commissioning a dynamic range of simplistic, vintage-inspired labels, Fancy Hanks is investing in building a brand that consumers will be able to appreciate and identify with.