PAOK FC's Fan Merchandise Gifts a Piece of the Toumba Stadium

By: Laura McQuarrie - Jan 19, 2015
References: paokfc.gr & adsoftheworld
In order to create meaningful fan merchandise that would also bring modernity to the PAOK Football Club, the brand created a unique gift for its football fans.

Rather than giving out a t-shirt, waterbottles or some other typical sports accessory, PAOK FC found a way to gift its fans an actual piece of the stadium. Using plexiglass containers, pieces of the Toumba stadium were shown in cross-section, revealing both dirt and grass. On top of this, the brand also showed off its new logo. As well as serving as a great gift to receive in the mail, the clear box also makes a great piece of sports memorabilia to display in the home, especially since it has such a history and a story to it.