In order to create meaningful fan merchandise that would also bring modernity to the PAOK Football Club, the brand created a unique gift for its football fans.
Rather than giving out a t-shirt, waterbottles or some other typical sports accessory, PAOK FC found a way to gift its fans an actual piece of the stadium. Using plexiglass containers, pieces of the Toumba stadium were shown in cross-section, revealing both dirt and grass. On top of this, the brand also showed off its new logo. As well as serving as a great gift to receive in the mail, the clear box also makes a great piece of sports memorabilia to display in the home, especially since it has such a history and a story to it.
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