'Fake! The Great Masterpiece Challenge' Tests Museum-Goers' Knowledge
Hayley McGlone — July 23, 2016 — Art & Design
References: skyartsfake & psfk
British museums are trying to get museum-goers to take more time to enjoy the art they showcase and are hoping 'Fake! The Great Masterpiece Challenge' will help. The new TV show is placing seven fake artworks in galleries across the country and inviting visitors to try and detect the impostor.
The impostor artworks are blended into the gallery in which they are located to challenge museum-goers to find the right painting. The fake art will be placed in the Guildhall Art Galley in London, the Walker Art Gallery in Liverpool, Manchester Art Gallery, Scottish National Portrait Gallery in Edinburgh, National Museum Cardiff and the Lady Lever Art Gallery in Port Sunlight, Wirral.
To garner more interest in the new show, the top ten museum-goers who identify the impostors will be invited to the show's finale where the winner will take home a copy of a British Masterpiece.
The impostor artworks are blended into the gallery in which they are located to challenge museum-goers to find the right painting. The fake art will be placed in the Guildhall Art Galley in London, the Walker Art Gallery in Liverpool, Manchester Art Gallery, Scottish National Portrait Gallery in Edinburgh, National Museum Cardiff and the Lady Lever Art Gallery in Port Sunlight, Wirral.
To garner more interest in the new show, the top ten museum-goers who identify the impostors will be invited to the show's finale where the winner will take home a copy of a British Masterpiece.
Trend Themes
1. Art-based Scavenger Hunt Experiences - This trend presents opportunities for event managers and tourism industries to create unique and immersive experiences for their customers.
2. Interactive Museum Engagement - This trend opens opportunities for museums and galleries to adopt more interactive approaches in engaging their visitors.
3. Gamification in Cultural Experiences - The trend highlights opportunities for edutainment startups to leverage gamification to create fun and educational experiences for their users.
Industry Implications
1. Tourism - The trend creates opportunities for the tourism industry to innovate and create memorable experiences for their clients.
2. Museums and Galleries - This trend presents opportunities for museums and galleries to adopt new, interactive ways of enhancing visitor engagement.
3. Edutainment - The trend creates opportunities for edutainment start-ups to leverage gamification to create unique, education-based experiences for their users.
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