Britney's Faux Perfume for 'Mo' Celebrates Gays
Britney Spears' satirical video ad was made for Logo network's NewNowNext TV awards, which celebrates gay culture. It features her delivering the tagline â€œOne spray and the gays will run your way.â€
Implications - Businesses that dedicate their efforts and time to promoting a certain cause that may be considered controversial or unworthy will benefit in many ways. Particular consumers will find such acts as demonstrating a business' willingness to put the customer first; a trait that is highly appealing in today's society that is ridden with profit-driven organizations.