New desktop printing software, greeting card templates, and business card services are all part of Kodak's most recent revamp. The shift in services is designed to keep pace with the shift to digital media that has negatively impacted Kodak's market share.
Implications - With this interesting project, Kodak is prioritizing quality of delivery above all else. The project hopes to help the company's retail partners, both large and small, obtain more business and maximize their profit potential while showcasing the quality of Kodak's products. This win-win business set up is truly groundbreaking.