The BMW EDIZONE contest in Italy is definitely one that fans of the luxury auto brand should participate in.
Allowing individuals to go on Facebook to create a potential design for a BMW vehicle, this BMW EDIZONE contest will definitely catch many people's attention. Whoever wins this contest will have his/her design applied to used cars and have them dubbed as limited-edition BMW EDIZONE vehicles. If this pilot project were to succeed, BMWs around the world will be following suit in holding such contests to allow for the personalization of their consumer's vehicles.
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