The New Facebook Ads are Endearing and Realistically True

By: Farida Helmy - Published: Mar 18, 2014 • References: youtube & adweek
Capitalizing on real situations and important moments we all go through as humans, the new Facebook ads are genuine, sweet, fun and focus on self-improvment to become a better you.

The new grounded and realistic ads by the social network giant are being rolled out online one by one and focus on the most important part of social media: its role as a motivator, a friend, an advise line and a confidant to help push people to reach their self-improvement goals and connect with people.

The new Facebook ads feature spots that include a group of friends using couches to make makeshift toboggans to ski down a slope, using Facebook for recommendations for a tango teacher, an aspiring runner being encouraged by friends and a girl who's going through a breakup, among a bunch of other real-life scenarios where Facebook becomes a wholesome part of our lives. Stats for Genuine Social Media Campaigns Trending: Older & Warm
Research: 708 clicks in 114 w
Interest: > 3 minutes
Concept: Facebook Ads
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: cleverly evolving tea campaigns, broody celeb campaigns, and brand influence infographics.