While Fabletics by Kate Hudson is currently only available to consumers through online channels and subscription-based services, the activewear brand will be opening its first-ever brick-and-mortar Los Angeles store in the fall.
The shop will be set up in The Village at Westfield Topanga in Woodland Hills, set alongside a variety of health, beauty and style destinations.
Affordability is a huge part of what makes the brand so appealing to many sportswear and athleisure enthusiasts, as Fabletics pieces are competitively priced under $100. While this is one factor that will drive consumers to the store, convenience will also be a focus, as this store will be a place for online shoppers to instantly pick up web purchases.
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