Eyemelt Illustrates Vigilantes Riding in Ironic Transport
The only illustration in this collection by Eyemelt that isn't ironic is the image of Batman driving in his signature Batmobile, but it isn't nearly as funny as seeing Superman piloting a rocket ship with a pair of fists sticking out of its side.
Implications - Consumers enjoy ironic humor because it gives them an innate sense of superiority, which is empowering for them. Corporations may consider utilizing ironic humor in advertising in order to garner consumer attention as well as to make consumers feel empowered.Stats for Unnecessary Superhero Vehicles Trending: Older & Mild
Traction: 2,758 clicks in 179 w
Interest: 3.2 minutes Concept: Eyemelt
Related: 43 examples / 33 photos
Segment: Neutral, 18-35 Comparison Set: 16 similar articles, including: politician hero paintings, stripped-down superhero emblems, and heroic mobile covers.