Eye of Horus Makes Planet-Friendly Beauty Essentials
Laura McQuarrie — July 5, 2022 — Eco
References: eyeofhoruscosmetics & metro
Australian brand Eye of Horus makes it easy for sustainably minded consumers to mix and match their favorite products with customizable, zero-plastic compacts. Mindfully made with zinc alloy, the compact comes in recyclable and compostable packaging.
When it comes time to replenish a product, consumers can pick up only what they need in a sustainable refill pan made from recycled paper pulp, printed with soy ink and held together with biodegradable adhesive. The pressed powder refills are secured in place with a magnet for easy removal and replacing.
To further minimize its waste and environmental footprint, the brand embraces processes that are local and small-batch where possible. As evidenced by its thoughtful products and packaging, sustainability and artisanal craftsmanship are central to Eye of Horus' ethos.
When it comes time to replenish a product, consumers can pick up only what they need in a sustainable refill pan made from recycled paper pulp, printed with soy ink and held together with biodegradable adhesive. The pressed powder refills are secured in place with a magnet for easy removal and replacing.
To further minimize its waste and environmental footprint, the brand embraces processes that are local and small-batch where possible. As evidenced by its thoughtful products and packaging, sustainability and artisanal craftsmanship are central to Eye of Horus' ethos.
Trend Themes
1. Zero-plastic Beauty - Eye of Horus introduces customizable, zero-plastic compacts for the conscious beauty consumer.
2. Sustainable Refill Systems - Eye of Horus reduces waste with sustainability refill pans made from recycled paper pulp and biodegradable adhesive.
3. Artisanal Sustainability - Eye of Horus incorporates local and small-batch processes in its commitment to sustainability and artisanal craftsmanship.
Industry Implications
1. Beauty and Personal Care - Eye of Horus' zero-plastic beauty compacts cater to the growing consumer demand for sustainable beauty products.
2. Packaging and Printing - Eye of Horus' recyclable and compostable packaging demonstrates potential opportunities for eco-friendly packaging and printing technologies.
3. Artisanal Craft - Eye of Horus' artisanal sustainability initiatives highlight potential opportunities for the intersection of sustainability and traditional craftsmanship in various industries such as fashion and home goods.
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