People who want to enjoy some time away from their digital devices commonly activate airplane mode and this Earth Day, The North Face is hoping to introduce consumers to a similar concept with "Explore Mode." The Explore Mode campaign is all about getting people to log off, shut their devices down and unplug to connect with the great outdoors.
On Earth Day this year, The North Face will be closing all of its stores across North America to give its employees time to engage Explore Mode on their own. The North Face will also be calling for the day to become a nationally recognized holiday in the United States.
To inspire people to get out and enjoy nature, The North Face will be offering free experiences and partnering with musicians, artists and culinary influencers in global cities.
Why This Trend Is Growing
- Digital Detox
- Opportunity for businesses to develop products and services that encourage people to disconnect from their devices and engage with the real world.
- Nature Exploration
- Opportunity for brands to create experiences and partnerships that promote outdoor activities and connect people with nature.
- Brand Activism
- Opportunity for companies to align with social causes and advocate for the recognition of holidays that promote environmental conservation.
Industries Being Reshaped
- Outdoor Apparel
- Opportunity for outdoor apparel brands to create innovative designs and technologies that enhance the experience of exploring the great outdoors.
- Travel and Tourism
- Opportunity for travel and tourism companies to offer unique and sustainable vacation packages that encourage people to disconnect from technology and embrace nature.
- Experience Economy
- Opportunity for businesses in the experience economy to partner with brands and organizations in order to offer immersive outdoor experiences that cater to the growing consumer demand for adventure and exploration.
