They say the grass is always greener on the other side. While most white American women would die for exotic, almond-shaped eyes, some who have them are masking them with make-up. Exotic eye fashion is a hot new trend in America, and if you don’t have truly "exotic" eyes, you fake them to get ultra-glam with shadows, mascara and eyeliner. Eyelash extensions are also a huge part of America’s late and great almond-eye craving.
In Japan, however, where perfect, almond-shaped eyes are everywhere, the latest trend is to look less ethnic and more Caucasian. Check out this ad for the new, big make-up fad from Japan. It is almost impossible to tell that the girl in the ad is Japanese. Unless you look at the "before" picture of her eye, you can’t even tell that it is beautifully exotic. Add white-blonde hair and blue contacts and you can no longer tell that this model is Asian at all.
It may seem strange and funny to us, but how different is this to the glamorous and exotic looking make-up we push in America? The point is to get creative and different with your eye make-up, and to never be afraid to try something new. Stand out and make your own eye statement. Whether almond-shaped or rounded, let yours shine.
Stats for Faking Ethnic Eyes
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Research: 21,357 clicks in 398 w
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Concept: Faking Ethnic Eyes
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Segment: Females, 18-55
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Faking Ethnic Eyes
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