Architect Mitchell Joachim and personal exercise trainer Douglas Joachim have proposed floating exercise powered gyms for New York's waterways. The cost-effective, environmentally friendly urban exercise powered gyms will help connect New York City dwellers to nature as they exercise.

Not only will patrons expend caloric energy when they workout, their exercise will power the moving gyms' locomotion and water purification while enjoying an exercise-driven change of view in a exercise-powered gym floating on water.

Implications - Healthy living has extended itself to now incorporate exercise and unique products. Companies who are looking for an active target market of consumers should consider marketing toward those consumers in pursuit of healthy lifestyles. These such consumers will jump at the chance to purchase products that will help them attain these healthy lifestyles.