Superstar

The Evian Playground Taps Into Adults' Inner Child

By: Meghan Young - Published: • References: evian & psfk
The Evian Playground was created as part of the company's ongoing Live Young campaign. An interactive installation, it involves jungle gym staples including a swingset and see-saw that have been hooked up to a snow machine. Located at the Canary Wharf in London, England, a city that doesn't get much snow during the winter, the Evian Playground taps into people's inner child on more than one level.

Put together by advertising group Havas Worldwide, the Evian Playground creates more snow the more people participate. Eloise Smith, Havas Creative Director, says, "We’re creating the most unusual playground London has ever seen, combining the purity and youthful spirit of Evian to create a world’s first in kinetically powered snowfalls."

The Evian Playground also has a Facebook page that provides tips of living young. Stats for Snow-Creating Jungle Gyms Trending: Older & Buzzing
Traction: 2,675 clicks in 98 w
Interest: > 3 minutes
Concept: Evian Playground
Related: 72 examples / 55 photos
Segment: Neutral, 18-55+
Comparison Set: 26 similar articles, including: playground-inspired furniture, pendant puppet-like perches, and swinging art exhibits.