Everything Is A Race

By: Angela Lowe - Published:   Updated: May 25 2011 • References: adarena.blogspot & gushmagazine
And they're off! Yes, men can race while they pee, thanks to this clever ad by Ogilvy. The campaign is in Calgary and it's advertising Horse Racing in Alberta, Canada. The concept would work especially well if you had it at a sporting venue, or anywhere else that men are acting competitive... Wait, does that mean it would work anywhere?

Implications - With simple numbering, each urinal represents a horse number. Now proper bathroom etiquette may stat that you need to stay a urinal in between, but in this case, Ogilvy's clever advertising is sure to be the exception. The advertising is fresh and fun, fitting for the Alberta Horse Races. Stats for Everything Is A Race Trending: Older & Mild
Traction: 3,652 clicks in 449 w
Interest: 4 minutes
Concept: Everything Is A Race
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: natural toothbrushing sticks, crossover camera phones, and play-powered pumps.