EverGrow Reduces Waste with Sustainably Sourced Wood Fiber
Laura McQuarrie — June 18, 2021 — Eco
References: solutions.westrock & businesswire
The EverGrow collection from WestRock offers a different approach to produce packaging by using sustainably sourced wood fiber that can easily be flattened and recycled after use. The product helps to reduce the dependence on single-use plastic and it moves the company closer to its goals of a product portfolio that's 100% reusable, recyclable and compostable.
The collection's baskets, carriers, punnets and tills have been created with growers, retailers and consumers in mind, as they are functional, easy to properly dispose of and eye-catching. The products are also perfect for carrying, packing and stacking, and they represent a positive shift towards purchasing everything from tomatoes and mushrooms to apples with less waste in the future.
The collection's baskets, carriers, punnets and tills have been created with growers, retailers and consumers in mind, as they are functional, easy to properly dispose of and eye-catching. The products are also perfect for carrying, packing and stacking, and they represent a positive shift towards purchasing everything from tomatoes and mushrooms to apples with less waste in the future.
Trend Themes
1. Sustainable Produce Packaging - The trend of using sustainable materials for produce packaging offers opportunities for companies to reduce their environmental impact and appeal to environmentally conscious consumers.
2. Recyclable Packaging Designs - The use of recyclable packaging designs in the produce industry presents opportunities for disruptive innovation in designing sustainable products that reduce waste while still being visually appealing.
3. Alternative Biomaterials - The trend of using alternative biomaterials in product packaging presents an opportunity for companies to explore new ways of making packaging that is environmentally friendly and reduces the dependence on traditional single-use plastic materials.
Industry Implications
1. Produce Packaging - There is opportunity for the produce packaging industry to innovate and improve packaging designs with sustainable materials that are more environmentally friendly and appeal to conscious consumers.
2. Sustainable Materials Industry - The trend of using sustainable materials for packaging in the produce industry presents an opportunity for the sustainable materials industry to provide alternative solutions to traditional single-use plastic materials.
3. Recycling Industry - As the trend of using recyclable packaging designs in the produce industry continues to grow, the recycling industry has an opportunity to expand and improve their infrastructure to accommodate the increase in recyclable materials.
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