Laura McQuarrie Highlights Four Winning Ethical Marketing Campaigns

By: Laura McQuarrie - Aug 7, 2015
References: youtube
With many health-conscious consumers treating food as a means to prevent illness and promote wellness, brands and organizations are making use of ethical marketing to communicate a strong stance on food transparency issues. As it becomes appealing for brands to sell products that are healthy, consumers need extra assurance that what they are eating doesn't include GMO ingredients or involve unethical farming, especially since there are so many misleading food labels.

These four examples of ethical marketing take the form of interactive billboards, emotive storytelling commercials and campaigns that help to explain the quality, ingredients, origins or processing that a food item undergoes on the way from a farm to one's table.

At the same time the integrity of food is being explored with initiatives like these, there is a general desire for marketing in other industries to be just as transparent and straightforward.