Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

"Suite" Escape Advertising

The Etap Hotel Bad Day Campaign Offers an Accommodating Oasis

— May 5, 2011 — Marketing
Business trips can sound like fun at first, but these Etap Hotel Bad Day ads describe what can happen when you're out of your comfort zone, and how you may come to appreciate your home away from home.

An architect, an electrician and a businessman and woman find themselves inundated with computer cords, construction materials, live wires and sticky notes, yet their faces are all smiles the moment they step into their bright guest rooms. The Young and Rubicam advertising agency developed such a campaign to assert that arriving at these lodgings after work is "the best part of your day."

The Etap Hotel Bad Day ads reveal clean, equipped and tidy rooms that offer a sanctuary in a foreign city full of stresses.
Trend Themes
1. Business Travel - Disruptive Innovation Opportunity: Develop innovative services or products that enhance the comfort and convenience of business travelers.
2. Home-away-from-home - Disruptive Innovation Opportunity: Create solutions that replicate the feeling of being at home while away, incorporating personalized touches and familiar amenities in hotel accommodations.
3. Work-life Balance - Disruptive Innovation Opportunity: Design technologies or strategies that support a healthy work-life balance for professionals on the go, ensuring a well-rested and stress-free experience during business travel.
Industry Implications
1. Hospitality - Disruptive Innovation Opportunity: Explore ways to enhance the guest experience and differentiate hotels by providing comfortable and hassle-free accommodations for business travelers.
2. Travel Services - Disruptive Innovation Opportunity: Develop innovative platforms or services that simplify the process of booking and managing business travel, catering to the unique needs and preferences of professionals.
3. Home Services - Disruptive Innovation Opportunity: Create services that offer professionals a sense of comfort and relaxation in their temporary accommodations, such as personalized cleaning, organization, and meal delivery services.
1.5
Score
Popularity
Activity
Freshness