Superstar

The Etap Hotel Bad Day Campaign Offers an Accommodating Oasis

By: Amelia Roblin - Published: • References: yr & adsoftheworld
Business trips can sound like fun at first, but these Etap Hotel Bad Day ads describe what can happen when you're out of your comfort zone, and how you may come to appreciate your home away from home.

An architect, an electrician and a businessman and woman find themselves inundated with computer cords, construction materials, live wires and sticky notes, yet their faces are all smiles the moment they step into their bright guest rooms. The Young and Rubicam advertising agency developed such a campaign to assert that arriving at these lodgings after work is "the best part of your day."

The Etap Hotel Bad Day ads reveal clean, equipped and tidy rooms that offer a sanctuary in a foreign city full of stresses. Stats for "Suite" Escape Advertising Trending: Older & Chilly
Traction: 5,424 clicks in 190 w
Interest: 4 minutes
Concept: Etap Hotel Bad Day
Related: 53 examples / 41 photos
Segment: Females, 18-55
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