The Nespresso Essenza Mini is the Brand's Smallest-Ever Machine
Laura McQuarrie — July 6, 2017 — Art & Design
References: nespresso & prnewswire
Knowing that consumers are seeking appliances for the home that are modern, convenient and most of all, compact in design, Nespresso launched its smallest machine ever—the OriginalLine Essenza Mini. This small-scale coffee machine boasts a simple shape and comes in a variety of neutral color options including Piano Black, Pure White and Intense Grey, as well as Ruby Red and Lime Green.
The simple, stylish and minimalist countertop machine weighs in at just five pounds and boasts a fast heat-up time, programmable buttons for preparing Espresso or Lungo Nespresso coffee and an energy-saving mode that activates after three minutes of inactivity.
To help urban dwellers make the most of the small spaces that are available to them, brands are reformatting their products as high-performance, small-scale gadgets for the home environment.
The simple, stylish and minimalist countertop machine weighs in at just five pounds and boasts a fast heat-up time, programmable buttons for preparing Espresso or Lungo Nespresso coffee and an energy-saving mode that activates after three minutes of inactivity.
To help urban dwellers make the most of the small spaces that are available to them, brands are reformatting their products as high-performance, small-scale gadgets for the home environment.
Trend Themes
1. Compact Home Appliances - Opportunity for brands to create modern and convenient appliances that are designed for small spaces.
2. Minimalist Design - Brands can capitalize on the trend of sleek and simplistic designs in their product offerings.
3. Energy Efficiency - There is potential for innovation in creating energy-saving modes and features for household appliances.
Industry Implications
1. Home Appliance - The home appliance industry can explore the market for compact and energy-efficient products.
2. Kitchen Gadgets - Opportunity for kitchen gadget manufacturers to develop small-scale and stylish appliances.
3. Coffee Machine - Coffee machine brands can focus on creating compact and user-friendly models for urban dwellers.
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