As soon as a stain on your clothing is noticeable, it's as if the entire garment assumes that mess, and this is exactly what these Espumil ads attempt to demonstrate. With the help of the D4 McCann Worldgroup advertising agency of Guatemala, this brand shows you your worst-case laundry scenario and offers a solution to recovering your clothes.
So you've ended up with a puddle of jam, a blotch of avocado or a splatter of ketchup in place of your T-shirt, jumper or favorite cocktail dress, and though the only other recognizable feature may just be the tag with its washing instructions. The only missed opportunity I can see in these Espumil ads is in the absence of the product's name on those sewn-in clothing labels.
Food-Converted Clothing Campaigns
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