Grayscale Menswear Lookbooks

The Esprit Spring 2011 Campaign Takes on Sleek Formalwear

The guys and gals clean up nice in the Esprit Spring 2011 campaign, giving this grayish-themed lookbook a sleek and elegant look.

Outfitted in formal wear, the group of models wear shiny suits, stylish trenchcoats and bold patterned frocks in a range of dark and light gray colors. The new line of evening wear is dazzling for this fun-spirited and casual label. The dressed-up ensembles from the Esprit Spring 2011 campaign take a polished turn for the best.

Shiny Suits
The trend of shiny suits presents opportunities for innovative fabric and textile technologies.
Stylish Trenchcoats
The trend of stylish trenchcoats opens doors for new designs and sustainable materials in the outerwear industry.
Bold Patterned Frocks
The trend of bold patterned frocks creates opportunities for fashion brands to experiment with unique prints and designs.

Where This Applies

Fashion
The fashion industry can explore disruptive innovations in formal and evening wear to offer new styles and experiences.
Fabric and Textile
The fabric and textile industry can capitalize on the demand for innovative materials in shiny suits and trenchcoats.
Outerwear
The outerwear industry can leverage the trend of stylish trenchcoats to introduce sustainable and eco-friendly options.
SCORE
4.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 67%
Freshness 8%