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Escola Sao Paulo Fashion Modeling Course Turns Brutes Beautiful

By: Meghan Young - Published: • References: ps10.br & adeevee
The Escola Sao Paulo Fashion Modeling Course ad campaign cleverly compares modelling to art. In a way the teachers are artists as they mold their students into the stunning models that they will become. With the tag line, 'From brute to beautiful,' it capitalizes on the whole 'Miss Congeniality'-like concept. But instead of looking as good as Sandra Bullock, student can turn out like Karlie Kloss, Miranda Kerr and more.

Conceived and executed by PS10, an ad agency also based in Sao Paulo, Brazil, the Escola Sao Paulo Fashion Modeling Course ad campaign was art directed by Alex Gonçalves with creative direction by Bruno Brasil. The images of models being carved out of wood and stone were shot by photographer Conrado. They are dark and gritty. Stats for Carved Model Ads Trending: This Quarter & Buzzing
Traction: 672 clicks in 19 w
Interest: 1 minutes
Concept: Escola Sao Paulo Fashion Modeling Course
Related: 48 examples / 37 photos
Segment: Females, 12-35
Comparison Set: 18 similar articles, including: travel-themed fashion ads, shocked shoe expression ads, and juxtaposed weaponry ads.