Erotic Branding Edit

Upsurge in Sexy Branding for Cosmetics
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With new cosmetic names like Temptress, Vixen, Teasing Flirt, or Tie Me to the Bedpost, cosmetic companies are adding sex to their brands.  The Chicago Sun-Times describes, “Makeup has always been about sex—usually implicitly. Now things are becoming more explicit.  Sexy names are overrunning cosmetics counters, making a simple task such as buying blush seem like a trip to the curtained-off section of your local movie rental place.”  Some believe that the trend is growing because sexy make-up has a broader appeal than lingerie which is blatently marketed using just one body type.  In cotrast, sexy make-up is appealing to all woman.