Epic Elvis Renditions
Of course the bird-flipping Elvis is my favorite. By the way, did you know the plural of Elvis is Elvi? Well, it is. Check out more work from the talented Eric Davidson by following the links below.
Implications - Consumers greatly appreciate displaying their fan appreciation for pop culture icons, especially through artistic means. They gain a sense of accomplishment and feel better connected to their icons on an emotional level. For companies to connect to their consumers they should consider playing on these emotions and exploring product that provide them with tools to express their fan appreciation.