Glamorous Glacial Spreads
Shot by the talented photographer Fernando Arrais, model Ana hickmann dazzles in the silvery Equus Winter 2010 pictorial. This ice-cold couture spread is easily one of my favorites of this season.
Implications - Environmental issues have saturated the media, causing consumers to adopt eco-friendly products into their lifestyles. These consumers are constantly seeking goods from companies with innovative designs and positive values. Companies can attract green consumers with advertisements that incorporate environmental themes, emphasizing their positive eco-identity.