MetaDesign developed branding for 'HomoVino,' a wine dedicated to fighting for marriage equality for all couples. The brand donates portions of the money it receives from sales to organizations with a similar mission.
To communicate this concept in their packaging of their wines, MetaDesign developed an identity to express a "cheeky, uninhibited and colourful attitude towards life." The packaging is intended to be bright and uplifting, without compromising the seriousness of the company's goals. The packaging is direct enough to communicate the company's mission and encourage people to purchase this unique wine.
The HomoVino logo intertwines the universal gender symbols to represent all varieties of couples, and has bright colors popping pridefully against black. The packaging has sassy slogans like "Better to be gay than grumpy."
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