The all-white Epson Artisan 725 Arctic Edition printer is one of Epson's three newly released high-tech printers. For Mac computers, the printers have fast photo-printing speeds, built-in WiFi, two-sided printing, scanning, copying, image enhancing tools, along with various other features and applications.
What sets the Epson Artisan 725 Arctic Edition apart is its sleek and stylish white finish, making it perfect for any home office.
Implications - Consumers have a desire for technology that can execute high functions but also is visually stimulating. Tech gadgets are objects that need to be aesthetically desirable in order to attract the attention of picky consumers. Companies should build products that are stunning objects to look at.
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Concept: Epson Artisan 725 Arctic
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Segment: Males, 12-35
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