The ePad Femme is a Tablet Designed for Women and is Causing Controversy

By: Andrew Sztein - Published: Mar 13, 2013 • References: arstechnica & mashable
The ePad Femme, a new tablet designed exclusively for women from Middle-Eastern Eurostar, is generating some controversy for what some are perceiving as insulting to women.

The tablet comes pre-loaded with apps that Eurostar thinks that Middle-Eastern women will want to use, such as Yoga, cooking, shopping and weight loss. The ePad Femme also comes pre-loaded with a bright pink background. Some consumers are upset at the idea that women aren't tech-savvy enough to download their own apps and the presumptuous nature of the color and app choices. Eman Al Nafjan, a Saudi feminist blogger is quoted in the original Mashable article as saying that since Saudi women aren't allowed to drive or travel without a male relative, they end up spending lots of time at home and online.

Perhaps this is all just a misunderstanding and Eurostar just wanted to release a product for the less tech-savvy women in their market segment? Either way, the optics could be better. Stats for Gender Specific Tablets Trending: Older & Mild
Research: 820 clicks in 166 w
Interest: 0.5 minutes
Concept: Epad Femme
Related: 72 examples / 55 photos
Segment: Females, 12-55
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