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800,000 people died in Germany last year, so sensing a marketing opportunity a savvy producer is launching a TV channel dedicated to aging, death and dying, 24/7. If the Grim Reaper is knocking at your door or you’re just into bereavement and fatality, look no further and learn some German. So, bring out your dead!
Eos TV, which takes its name from the Greek goddess of the dawn, will feature documentaries about graveyards, televised obituaries, tips on finding a decent retirement home and even how to install in-house stair lifts. The €10 million (£7 million) project was conceived by Wolf Tilmann Schneider, 51, a former television producer who has joined forces with Germany's funeral association to launch the 24-hour, seven days a week, death-and-dying channel on cable television and the internet.Viewers who tune into Eos TV can expect to be entertained by documentaries highlighting the beauty and tranquillity of graveyards both in Germany and abroad. "It may come as a surprise, but older people really enjoy visiting cemeteries - not just to mourn, but for their peace and quiet," Mr Schneider said.
Other shows will aim to provide viewers with information about undertakers, insurance schemes, retirement homes and nursing services. Such topics as meals-on-wheels, stair lifts, bathroom hoists and medication for age-related complaints will also be covered
Companies targeting the elderly with their products will be asked to fund the programmes. The channel will also provide tips about organ donation schemes.
(telegraph)
References: technovelgy, telegraph
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