The EOS Lip Balm Campaign Likens the Products to Tasty Desserts

By: Meghan Young - Published: Nov 22, 2012 • References: juniperpark & ibelieveinadv
Girls will have no problem with the EOS Lip Balm campaign. It likens the chapstick to delicious candies and desserts. Although that might be tempting for those on a diet before the holidays, it really shows that people can have their cake and eat it too with this lip balm. Not only does it smooth away chapped lips, it does so in a tasty, calorie-free way.

The EOS Lip Balm campaign was conceived and executed by Juniper Park, an ad agency based in Toronto, Canada. Promoting three flavors, Smoothie, Mint Candy and Strawberry Cream, it was art directed by Mike LoNam, Dani Maisels and Christina Gliha with creative direction by Alan Madill, Terry Drummond and Barry Quinn. The delectable images were shot by photographer Michael Alberstat with expert retouching by Rodman. Stats for Delicious Chapstick Ads Trending: Older & Mild
Research: 3,716 clicks in 182 w
Interest: 1.1 minutes
Concept: EOS Lip Balm Campaign
Related: 42 examples / 32 photos
Segment: Females, 12-55
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