Packaging for Enough of a (Very) Good Thing is Refreshingly Light

By: Laura McQuarrie - Published: Jul 19, 2014 • References: jevgt & thedieline
Most people know a good thing when they see it and this packaging for Enough of a (Very) Good Thing makes sure it hits you in the face. The single-serve desserts come in decadent flavors like Key Lime, Chocolate & Vanilla, Tiramisu and Lemon Cream, providing little tastes of indulgence.

The most dominant part of the packaging by Pearlfisher is the typography, which is quite playful. The "J" on the Enough of a (Very) Good Thing logo is shaped just like a small spoon, showing off the small size of the dessert. Each of the packages is a little bit different, with vibrant imagery and colors showing off the delicious flavors. With a white background, the presentation of the dessert is also stressed as something that's quite light to enjoy. Stats for Typographic Dessert Cups Trending: Older & Average
Research: 3,502 clicks in 96 w
Interest: 2.1 minutes
Concept: "enough Of A Very Good Thing"
Related: 75 examples / 58 photos
Segment: Females, 18-55
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