Superstar

The Englischer Spezial Senf Mustard Ad is Tear-Jerkingly Sharp

By: Amelia Roblin - Published: Jan 26, 2011 • References: blink.co.at and adsoftheworld
If you enjoy the sensation of watery eyes when eating, this Englischer Spezial Senf Mustard ad tells me you'd crave this scathing condiment. Marketed as "Austria's hottest mustard Since 1923," this harmless looking yellow paste will make your sinuses scream.

Produced with the help of the Blink advertising agency of Vienna, the Englischer Spezial Senf Mustard ad is rather simple and quite effective. Forming the shape of a peeper on a plate with two hot dogs and a dollop of the hot sauce, this print ad sheds a bread roll tear for that burning eyeball sensation.