Master & Dynamic, a headphone producer, and Aston Martin, the famous British luxury car brand, are teaming up to deliver virtual test drives of the DB11 that highlight the vehicle's ferocious engine sounds. The virtual test drives will take place in California and consumers will have the opportunity to both virtually see the car's performance while also hearing its engine and experiencing the excellent sound quality on different pairs of Master & Dynamic headphones.
The DB11 is powerful, with a front-mounted 5.2 liter, twin-turbo V12 engine. With that kind of force, the engine sounds are also glorious. However, without actually driving the car, the experience is difficult to replicate. Master & Dynamic's headphones offer crystalline sound, promising to deliver a realistic VR test drive experience. And if consumers aren't feeling ready to purchase a DB11, they can always leave the event with a more affordable pair of headphones.
Virtual Luxury Engine Sounds
More Stats +/-
Deceptive VR Test Drives
Immersive Test Drive Experiences
Upgraded British Roadsters
Ferocious British Roadsters