This Promotional Video for Adidas Features Athletes Doing Energy Running

By: Ady Floyd - Oct 30, 2015
References: adweek
This vibrant promotional video for Adiads' new 'Energy Boost' collection features a team of athletes conducting 'Energy Running.' The video is filmed at night in New York City, which presents a unique setting with vibrant lighting.

The ad features social media-lovers who heard about the promotional stunt as well as running coach Robin Arzon, MC Barao and dancer Ally Love. The video was filmed over a three kilometer track throughout the streets, with random stops at bars, museums and rooftops. The nighttime cityscape gave the video a stunning backdrop and highlighted the Adidas clothing with flashing lights and unique perspectives.

The Energy Running ad not only promotes a new line from Adidas, it also encourages athletes and recreational joggers to participate in the upcoming New York City Marathon.