The 'Energie Nice Kicks' Campaign is Vibrantly Destructive

By: Meghan Young - Published: Jan 12, 2012 • References: & ibelieveinadv
The 'Energie Nice Kicks' campaign shows just what these sneakers are capable of. From smashing watermelons to destroying pinatas, these shoes are as tough as they are stylish. This ad campaign shows that with the right footwear, a person can be prepared for just about anything.

Conceived and executed by Hello Sunshine, an ad agency based in Paris, France, the Energie Nice Kicks campaign nevertheless conveys this belief very artistically. It uses only the most vibrant products to display the capabilities of these sneakers. The print ads are eye-catching and fun. Art directors Dawn Ng and Raphaël Almazan knew exactly how they wanted to draw in potential customers. With stunning colors and artistic flair, it's hard to ignore this campaign. Stats for Pinata-Smashing Sneaker Ads Trending: Older & Average
Research: 3,442 clicks in 228 w
Interest: 2.7 minutes
Concept: Energie Nice Kicks Campaign
Related: 55 examples / 42 photos
Segment: Neutral, 12-35
Comparison Set: 20 similar articles, including: hungry brain ads, controversial fitness campaigns, and surrealist activewear campaigns.