This Coffee Campaign Illustrates Home Appliance Symbols

By: Michael Nieto - Published: • References: adsoftheworld and designtaxi
These empowered coffee ads from the Swiss coffee roasting company Black&Blaze were designed by the ad agency Inhalt&Form Werbeagentur BSW. These five posters illustrate how their brews can 'Turn You On' as their main focus. These posters deliver messages that resemble electronic appliance symbols such as "turn you on" and perk you up "to the max".

The clever poster ads make an interesting twist where the use of mug handles make their coffee empowering. The handle represents positive symbols to show that holding this coffee gives you the power you need. The Black and Blaze coffee ads make an interesting graphic concept by making use of the mug handle for a relevant connotation. These empowering coffee ads ensure that you're getting the energy you need to start the day.