This Emily Fruit Crisps Packaging is Designed for a Female Audience

By: Jana Pijak - Aug 1, 2014
References: bigfish &
Emily Fruit Crisps is a start-up snack brand that is targeted towards a female audience. Its artisan packaging is designed by Big Fish and features three varying styles for flavors that include apple crunch, pineapple crunch and banana crunch.

These female-centric snacks are meant to fuse the goodness of fruit with the great taste and crunch of a traditional crisp. The result is a healthier version of everyone's favorite on-the-go snack.

Based in London, Emily Fruit Crisps embraces a vivid branding strategy and adorns its packaging with fruit ingredients that are collaged in a tropical composition. These healthier snack options are an exciting product to hit the flavored crisp market and are sure to become an instant favorite among health-conscious food lovers.