Embracing Criticism in Ads Edit

Gossip Girl: Every Parent's Nightmare
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A Nasty Piece of Work. Every Parent’s Nightmare. Mind-Blowingly Inappropriate.

These are the captions the CW TV network has chosen in the new ad campaign for its popular teen show, Gossip Girl.

The captions are taken from criticisms of the show by the likes of Parents Television Council, New York Post, and Boston Herald.

Now why would the CW use these negative comments in its own ad campaign? Because teenagers will more likely watch the show when they know they’re not supposed to.

Gossip Girl is back on September 1.

This even tramps last season’s OMFG campaign, which you can see in the trend below.

Mainstream Teenage TV Getting Naughtier? - Gossip Girl OMFG Campaign (VIDEO)

Vogue Hommes International recently ran a very steamy and risqué editorial in its Spring/Summer 2008 issue, but how steamy and provocative can you go with a network TV show who’s main target is teenagers?… [More]