A Nasty Piece of Work. Every Parent's Nightmare. Mind-Blowingly Inappropriate.
These are the captions the CW TV network has chosen in the new ad campaign for its popular teen show, Gossip Girl.
The captions are taken from criticisms of the show by the likes of Parents Television Council, New York Post, and Boston Herald.
Now why would the CW use these negative comments in its own ad campaign? Because teenagers will more likely watch the show when they know they're not supposed to.
Gossip Girl is back on September 1.
This even tramps last season's OMFG campaign, which you can see in the trend below.
Stats for Embracing Criticism in Ads
Trending: Older & Warm
Research: 17,797 clicks in 405 w
Interest: 4 minutes
Concept: Embracing Criticism In Ads
Related: 92 examples / 71 photos
Segment: Females, 18-35
Comparison Set: 34 similar articles, including: turbocharged coupe cars, cattle activity trackers, and lego-inspired apartments.
Embracing Criticism in Ads
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