Model Johanna Wahlberg is rodeo-ready in the Elle Finland May 2012. Nevertheless, she channels a contemporary version of the classic cowgirl. Playfully posing in front of Stockholm-based Finnish photographer Jesse Laitinen's lens, her typical Western stances help clarify the theme, which the fashion almost fights against.
Styled by Mia Dillemuth, the Elle Finland May 2012 editorial showcases the designs of such brands as Dries van Noten, H&M and Giambattista Valli. The Swedish beauty rocks patterned bustiers paired with cowboy hats and clean white tunics with cowboy boots. While the accessories are rightly Western, the clothing is modern, minimalist and completely chic. A flawless face by Miika Kemppainen and tousled locks by Ida Högström perfect the looks.
Stats for Contemporary Cowgirl Captures
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Research: 14,042 clicks in 214 w
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Concept: Elle Finland May 2012
Related: 98 examples / 75 photos
Segment: Females, 18-55
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