Eilish No. 3 is a Limited-Edition Fragrance from Billie Eilish
Laura McQuarrie — September 29, 2023 — Fashion
References: instagram & usmagazine
Eilish, the debut fragrance from Billie Eilish debuted as an alluring amber vanilla fragrance, followed by Eilish No. 2 as a woody floral musk, and now, Eilish No. 3 has been announced as the first limited-edition Billie Eilish fragrance and the last in this collection. Like the previously released fragrances in this collection, this new scent is also packaged in a bust but this time it's a hot chrome red.
On her latest fragrance launch, Eilish told Allure, “I love that it reminds me of metal. If you combined Eilish No. 1 and No. 2, you’d have this sweeter, more romantic version.”
The deep red packaging may suggest that this fragrance has a dark, cherry scent but fans will need to wait until November to experience it for themselves.
On her latest fragrance launch, Eilish told Allure, “I love that it reminds me of metal. If you combined Eilish No. 1 and No. 2, you’d have this sweeter, more romantic version.”
The deep red packaging may suggest that this fragrance has a dark, cherry scent but fans will need to wait until November to experience it for themselves.
Trend Themes
1. Limited-edition Fragrances - The release of Eilish No. 3 as a limited-edition fragrance showcases the growing trend of exclusive and highly sought-after scents.
2. Packaging Innovation - The use of a hot chrome red bust for Eilish No. 3 demonstrates a trend in creative and eye-catching packaging designs in the fragrance industry.
3. Celebrity Fragrance Collections - The expansion of Billie Eilish's fragrance collection with Eilish No. 3 highlights the popularity of celebrity-branded scents and their ability to appeal to fans.
Industry Implications
1. Fragrance - The launch of Eilish No. 3 showcases innovative opportunities in the fragrance industry, particularly in the development of limited-edition fragrances with unique packaging.
2. Packaging - The hot chrome red bust packaging of Eilish No. 3 presents disruptive innovation possibilities in the packaging industry, encouraging the use of unconventional materials and designs.
3. Celebrity Branding - The success of Billie Eilish's fragrance collection suggests disruptive innovation prospects in the celebrity branding industry, with other artists potentially tapping into the fragrance market to connect with their fan base.
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