Based in Chicago, Illinois, Effortless Energy, which is a 2013 Echoing Green Fellowship Finalist in the environment category, attempts to simplify the home energy industry. The way it works is that the company covers home upgrades for free and then shares the savings in the investment that they made. Either way, each homeowner is guaranteed to pay less each month than they were before with the non-green energy system.
Types of home upgrades that Effortless Energy offers includes improving insulation and/or sealing leaking air in order to minimize heat or cooling that gets away due to the lack of proper infrastructure in the home itself.
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