The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept

By: Amelia Roblin - Published: Nov 19, 2013 • References: & packagingoftheworld
Écorché Energy Drink packaging embodies a much more visually stimulating approach to branding this sort of product. What consumers typically see are bright colors, bold fonts and exciting graphics that are all supposed to express a sense of vigor; however, what you get from Constantin Bolimond and Dmitry Patsukevich is much more successful.

The duo has turned the packaging concept into a powerhouse with plastic bottles that have been sculpted and colored to resemble the musculature of the human body. Several different models have been built brawny with the convincing-looking twisting and braiding of robust anatomical tissues. Écorché Energy Drink packaging seizes your attention with its formal strength and symbolically communicates the stamina and endurance that the consumer craves. Stats for Muscular Beverage Marketing Trending: Older & Buzzing
Research: 8,073 clicks in 130 w
Interest: 2.1 minutes
Concept: Ecorche Energy Drink Packaging
Related: 83 examples / 64 photos
Segment: Males, 12-35
Comparison Set: 30 similar articles, including: bundled bottle branding, color-splashed beverage branding, and earthy bottle branding.