Superstar

The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept

By: Amelia Roblin - Published: Nov 19, 2013 • References: behance.net and packagingoftheworld
Écorché Energy Drink packaging embodies a much more visually stimulating approach to branding this sort of product. What consumers typically see are bright colors, bold fonts and exciting graphics that are all supposed to express a sense of vigor; however, what you get from Constantin Bolimond and Dmitry Patsukevich is much more successful.

The duo has turned the packaging concept into a powerhouse with plastic bottles that have been sculpted and colored to resemble the musculature of the human body. Several different models have been built brawny with the convincing-looking twisting and braiding of robust anatomical tissues. Écorché Energy Drink packaging seizes your attention with its formal strength and symbolically communicates the stamina and endurance that the consumer craves.