The Ecological Movement of Venezuela sends a powerful message about recycling through advertising. The three ads feature different war machines such as tanks and jets all built from garbage.

The tag line of the campaign reads, “All we throw away turns against us. Recycle.” The Ecological Movement of Venezuela is a war on garbage. The advertising agency in charge of this incredible ad is called 'Publicis.'

Implications - One of the strongest ways to send a message with an ecological base is through dramatic imagery. As numerous people can attest to supporting the green initiatives that have surfaced throughout the recent environmental movement, there is a clear target market for environmentally beneficial products and services.