The Eco-Twinkle-Light is also a pencil-sharpener. After all, the crank is already there, why not get a little extra function from it?
Implications - In the last few ytears, there has been a movement towards eco-friendly products. One of the best ways a company can engender goodwill from the media and environmentally conscious consumers is by investing in practical Green products. In doing so, the company can explicitly market itself as a company on the forefront of environmental protection.