The Organic Pharmacy's Eco-Friendly Makeup Range is Mindfully Packaged
Laura McQuarrie — September 22, 2018 — Eco
References: theorganicpharmacy & cosmeticsbusiness
The Organic Pharmacy recently unveiled a line of eco-friendly makeup that is entirely formulated, produced and packaged in London. The range consists of a foundation, a concealer, a tinted cream and other cosmetic staples such as mascara, liquid eyeliner and lip gloss. In all, the products are designed to create an effortlessly radiant "no-makeup makeup looks."
The products are said to boast "phytopharmaceutical formulas" or herbal medicines made from plant substances and other active ingredients for the purposes of sharing high-tech, natural solutions for the modern consumer. As such, stem cells, hyaluronic acid and fine plant and mineral pigments are included in the eco-friendly makeup ingredient lists.
In addition to plenty of thought going into the sustainable formulas, The Organic Pharmacy opted for eco-friendly packaging solutions such as bamboo, hemp, tree-free paper, glass and bagasse—the dry, fibrous material that's leftover after sugarcane or sorghum stalks are crushed to extract their juices.
The products are said to boast "phytopharmaceutical formulas" or herbal medicines made from plant substances and other active ingredients for the purposes of sharing high-tech, natural solutions for the modern consumer. As such, stem cells, hyaluronic acid and fine plant and mineral pigments are included in the eco-friendly makeup ingredient lists.
In addition to plenty of thought going into the sustainable formulas, The Organic Pharmacy opted for eco-friendly packaging solutions such as bamboo, hemp, tree-free paper, glass and bagasse—the dry, fibrous material that's leftover after sugarcane or sorghum stalks are crushed to extract their juices.
Trend Themes
1. Phytopharmaceutical Formulas - Opportunity for developing innovative natural makeup products using plant substances and active ingredients to cater to eco-conscious consumers.
2. Eco-friendly Packaging Solutions - Disruptive innovation opportunity for creating sustainable packaging alternatives such as bamboo, hemp, tree-free paper, glass, and bagasse to reduce environmental impact.
3. No-makeup Makeup Looks - Potential for developing makeup products and techniques that enhance natural beauty and create a subtle, effortless makeup appearance.
Industry Implications
1. Beauty and Cosmetics - Opportunity for eco-conscious beauty brands to embrace natural ingredients and sustainable packaging for their makeup products.
2. Pharmaceutical - Innovative makeup formulations using herbal medicines and active ingredients can bridge the gap between the pharmaceutical and cosmetic industries.
3. Packaging and Materials - Disruptive innovation potential in developing eco-friendly packaging solutions using bamboo, hemp, tree-free paper, glass, and bagasse.
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